How a Struggling Small Business Achieved Social Media Success
This is a story of how a small business with limited resources used social media to gain vast exposure and increase sales.
Dr. Bob Wagstaff had an invention. On paper it’s not a very interesting invention. It’s a tongue scraper. Oral care products are a generally boring category of product. But Dr. Bob found a marketing approach that got his tongue scraper noticed and better yet, got his marketing message shared with millions – 33 million to be precise (at the time of this posting).
New Tricks from Old Spice on Social Media
So you’d like to know how to create a viral campaign to increase your brand’s visibility? Well, besides how to smell like a real man, you could learn a few things from the Old Spice guy.
- 122+ million total upload views (and growing) on YouTube
- The #1 most viewed channel this month
- The #2 most subscribed sponsor channel of all time
- 747,000+ Facebook Page “likes”
- 2,550% growth in Twitter followers (+ 85,272) in just 6 days
About Me
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I'm a Marketing Manager with a mix of experience in integrated marketing communications:
Social Media - 3 years
Content Marketing - 11 years
Demand Generation - 11 years
Campaign Management - 8 years
I help companies generate leads by using the right mix of internet channels to reach the right audience with the right content to drive conversions.
Email: kimberly@kimberly-cooper.com
