Social Media 3 years
Content Marketing 11 years
Demand Generation 11 years
Campaign Management 8 years

Experience

Jemstep.com

Online Marketing Manager 2011 to Present

• Analytics – Established analytics for data-driven discovery of new opportunities
• Social Media – Owned all strategy and campaign execution
• SEO/SEM – Oversaw campaigns to optimize search positions and conversions
• Content Marketing – Managed both unique and curated content marketing
• Blog – Directed blog redesign to improve engagement
• Branding – Ensured consistency of branding across all content and channels
• E-Mail – Executed weekly e-mail newsletter nurturing campaign

Dreampix Design

Marketing Manager 2004 to 2010

• Oversaw all marketing
• Led lead generation campaigns
• Produced high-quality marketing collateral
• Won the company’s first customers through direct sales
• Reached profitability for start-up company in 1 year
• Grew revenues by 201% compounded annually for 3 years in a row
• Raised average deal size from $35k to $130k by defining and launching new offerings
• Directed cross-departmental teams of Marketing, Sales, and Creative
• Segmented market to identify high-margin businesses
• Managed successful consumer marketing and communications campaigns for top-tier clients

Iomedia

Project Director 2001 to 2003

• Increased close rates with highly effective interactive media
• Directed graphic artists to produce high quality customized presentations
• Defined graphic communication strategies for effective sales campaigns
• Delivered sales solutions for top-tier clients

Education

Digital Marketing Certifications from Market Motive in 2010:
Search Engine Optimization (SEO)
PPC
Social Media Marketing
Web Analytics

M.S. Real Estate Development from New York University in 2005

B.S. Architecture from Georgia Institute of Technology in 2000