integrated marketing communications
Social Media 3 years
Content Marketing 11 years
Demand Generation 11 years
Campaign Management 8 years

Software as a Service (SaaS)

Online Marketing Manager 2011 to Present

  • Analytics Established analytics for data-driven discovery of new opportunities
  • Social Media Owned all strategy and campaign execution
  • SEO/SEM Oversaw campaigns to optimize search positions and conversions
  • Content Marketing Managed both unique and curated content marketing
  • Blog Directed blog redesign to improve engagement
  • Branding Ensured consistency of branding across all content and channels
  • E-Mail Executed weekly e-mail newsletter nurturing campaign
Dreampix Design
New Media Design Company

Marketing Manager 2004 to 2010

  • Oversaw all marketing
  • Led lead generation campaigns
  • Produced high-quality marketing collateral
  • Won the company’s first customers through direct sales
  • Reached profitability for start-up company in 1 year
  • Grew revenues by 201% compounded annually for 3 years in a row
  • Raised average deal size from $35k to $130k by defining and launching new offerings
  • Directed cross-departmental teams of Marketing, Sales, and Creative
  • Segmented market to identify high-margin businesses
  • Managed successful consumer marketing and communications campaigns for top-tier clients
Creative Marketing and Communications Company

Project Director 2001 to 2003

  • Increased close rates with highly effective interactive media
  • Directed graphic artists to produce high quality customized presentations
  • Defined graphic communication strategies for effective sales campaigns
  • Delivered sales solutions for top-tier clients


Digital Marketing Certifications from Market Motive in 2010:
Search Engine Optimization (SEO)
Social Media Marketing
Web Analytics

M.S. Real Estate Development from New York University in 2005

B.S. Architecture from Georgia Institute of Technology in 2000

About Me

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Kimberly Cooper
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I'm a Marketing Manager with a mix of experience in integrated marketing communications:

Social Media - 3 years
Content Marketing - 11 years
Demand Generation - 11 years
Campaign Management - 8 years

I help companies generate leads by using the right mix of internet channels to reach the right audience with the right content to drive conversions.